John Kim 
Can the game be changed? One brand certainly believes so. This morning, adidas Cell hosted a global media event in New York City to unveil adidas Cell Boost – an entirely new cushioning system that maximizes energy return with a newly engineered material called Boost. Over 90% of the industry uses EVA Foam for cushioning, but adidas Cell has boxed something lighter and softer that kicks back equal amounts of force so no energy is wasted. adidas’ new running segment called Energy Running will feature BOOST and will be used through its future running products through 2015 at the very least. Continue reading for a detailed gallery of the adidas Energy Boost below and stay tuned for a global release on February 27th.
