John Kim 
There are several hotbeds of hoops around the world, but Chicago is singingly hot – and ready to take over as the true epicenter of basketball. The city is deeply rooted in greatness within the sport, with names like Coach K, Derrick Rose, Anthony Davis, and Jabari Parker all carrying on the blazing torch of historical greatness. With the FIBA World Championships kicking off in just a few weeks, Nike Basketball is ready to tell the story of Chicago’s basketball legacy with the World Basketball Festival, a three-day event taking place at the 63rd St. Beach House off Chicago’s Lakeshore Drive.
Yesterday, Nike hosted a select group of media through the entire Festival, starting at the nearby Niketown Chicago and ending at the Beach House village. Through the various stops around the city, we learned why and how Chicago rose to prominence. Quickly, we learned that Chicago is more than just a factory for top NBA ballers -the city breeds men who just happen to play the sport really well. Follow us through our journey through the World Basketball Festival below, and if you’re in Chicago, make sure you head out to the 63rd St. Beach House to experience the World Basketball Festival for yourself.
The Nike World Basketball Festival starts today, August 14th, and ends on Saturday, August 16th.
A STOP AT NIKETOWN CHICAGO
Fist top – Nike’s flagship retail spot in Chicago, IL. The foyer is already transformed into all-things-USA hoops, with mannequins donning the new HyperElite jerseys and Hyperdunk 2014s. Upstairs is a sneak peek at a Jordan-only section, similar to Flight 23 in New York City. On display is an all-white legacy of Air Jordans, with an empty slot labeled Air Jordan XXX.
THE UNITED CENTER
New York City is the mecca, but Chicago may be the most significant city for hoops. A trip to the United Center is a quick reminder that the greatest basketball dynasty took place here. Scottie Pippen was the surprise guest for the day, entertaining us with his locker-room stories from the three-peat days.
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Always represent. Nike Sportswear sets up shop at 900 S. Wabash, offering up the latest in Nike Basketball Sportswear footwear and apparel. Come by, check out the gear, get a free snow-cone, and use hashtag #WBFchi.
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Before checking out the World Basketball Festival village at the 63rd St. Beach House, we visited the neighboring Hayes Court where Chi-city Basketball Camp was sandals. Here’s a look at what was spotted on-feet by the media crew.
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A history of Nike hoops under one roof. Here, you’ll see some rare Nike Basketball ads unearthed from the archives as well as the latest innovations and signature models. It’s open to the public, so be sure to check it out.
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New year, new tournament, new digs. Nike Basketball hoops up Team USA with the new Hyperelite jerseys and the Hyperdunk 2014.
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Michael Jordan’s Air Jordan 1 with the ankle-lockdown strap. OG Foamposite Ones signed by Penny. Throwback pieces that you’ve probably never seen before. It’s all up on display at the Beach House.
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Jordan Brand is in the house too; you can wear-test the upcoming Air Jordan XX9, see the special showcases of Air Jordans and other carved art, and tag up a wall with some permanent marker.
