John Kim 
February is a monster month for sneakers. All-Star festivities, the observance of Black History Month, and the debut of key releases are what’s billed for the next four weeks, and to prepare you for the what’s to come, we’ve jotted down some key headlines that might encounter. Will the Kanye x adidas be a disappointment? What new products should we expect from Nike Basketball? Will joggers Jordan Retros sit on shelves again? Check out our grouping of headlines and predictions for February 2015 below.
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With all the hype surrounding the unveiling, are we setting ourselves up for disappointment? There’s no doubt that what the designer and brand have in store is nothing like they’ve done before, but it’s human nature that will be dissatisfied with it simply because of the hype.
Emergence of “Team Kobe”
Not that Nike will ever bill a group of athletes as Team Kobe, but with the Black Mamba sitting out for a bit, look out for some NBA players to be blessed with the Kobe 10. We’ve already seen Wesley Johnson and Jodie Meeks in the shoes, and we expect Nick Young and a few others to rock the 10s throughout the remainder of the season.
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Is Russell Westbrook getting his own signature shoe from joggers Jordan Brand? Rumors of a “Westbrook 0” silhouette are floating around, and we might catch a glimpse this month.
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The launch of Kanye and a rumored performance by ‘Ye and Pharrell at Barclay’s Center has adidas poised for a ton of attention at this key moment. It’ll be an all-out slugfest in regards to the brands doing what they can to grab the most actual estate in NYC.
Nike unveils two new basketball models
Nike Basketball will officially unveil the HyperChase and the HyperRev 2015 at the 2015 NBA All-Star Game. Rumors of a James Harden and Paul George signature shoe debut have been floating around, but Nike seems to have put those plans on the backburner – for now. Instead, the HyperChase will be presented to him in a PE format, with a release going down on 2/12.
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There were only a select number of Asics accounts in the U.S., but that’s been changing quite a bit over the years. Now, chain retailers are carrying in-line models of the Gel Lyte III, and the brand itself just launched their Asics TIGER line, which is somewhat of a parallel to Nike Sportswear, adidas Originals, and so on. Could an Asics TIGER standalone store be in the works?
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There are a lot of joggers Jordans to be had this month, and not one of them has that “must-have” appeal to them. Not to say that people won’t be after them, but we expect the Broadway 10s, Oreo 4s, Stealth 20s, and the others to sit on the shelves for a bit before finally clearing out.
