Reebok‘s current modus operandi in regards to a retro celebrating a notable anniversary is as follows: hit up as many respected shops and boutiques for a collaboration and run wild with it. The Reebok Ventilator has followed the blueprint more or less, as a quick overview of the past year will conjure up at least twenty different collaborative efforts to coincide with the silhouette’s 25th anniversary. The 1990 classic is back with a furious “Desert Dawn” colorway at the hands of of Switzerland’s Titolo. If the nickname didn’t tell the story clear enough, the aesthetic is inspired by the quick change in temperature in desert climates as soon as the sun rises. The toebox represents sand, as the mid-section of the Ventilator gets an ominous black to reference the nighttime desert sky. The deep burgundy and fire red on the heel and ankle pays homage to the fiery red sun rising in the early morning. Available this Saturday, July 25th at GY0420 retailers.
Source: Titolo
Titolo x Reebok Ventilator “Desert Dawn”
Release Date: July 25th, 2015