Jovani Hernandez Fresh off the announcement of its “Southern Flame” collaboration with Converse, Boston’s Concepts New Balance Brings A Military Aesthetic To The “Dark Olivine” 9060.
Meant to serve as a digital complement to the brand’s brick-and-mortar experience and existing e-commerce solution, the app is currently available on iOS and Android in the U.S.
“Our goal is to provide a seamless 360 degree experience,” said Tarek Hassan, Founder and CEO. “Storytelling, service and convenience [are] critical parts” of Concepts’ strategy.
CNCPTS will allow push-notifications ahead of product releases, as well as sign-ups for sneaker drawings. Furthermore, purchase information can be pre-saved on the app, which enables a streamlined checkout process for both highly-coveted and widely-available sneaker launches. The aforementioned Chuck 70 and Travis Scott Shoes collaboration will arrive early to Concepts’ mobile app, with other joint-projects likely following suit.
To download CNCPTS, click here. Air Jordan 1 Low OG Year Of The Snake Air Jordan 1 Black Toe Reimagined.
