Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano November 29, 2024.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC present as two tentpole silhouettes for the brand as the year draws on ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GEL-Kayano 14 Continues Its Run Of Dominance In “Oyster”
The ASICS GEL-Kayano 14 is the perfect embodiment of what modern consumers look for in a sneaker, helming the tech runner wave due to its...
Gallery Dept. And ASICS Are Teaming Back Up With A Brand New Model
After making waves with three collab pairs in 2023, ASICS and Gallery Dept. are back at it again. As we near the end of 2024,...
ASICS Remembers Late Formula 1 Driver Ayrton Senna With Car-Inspired GEL-Kayano 14s
It’s been 30 years since Brazilian Formula 1 driver Ayrton Senna passed away at the San Marino Grand Prix; a tragedy that would quickly spawn...
UNAFFECTED Gives The ASICS GEL-Kayano 20 A Gorpcore Makeover
South Korean brand UNAFFECTED is circling back with another ASICS collaboration, once again taking on the iconic GEL-Kayano running line. Following a compelling trio of...
A.P.C. Brings Parisian Luxury To The ASICS GEL-Kayano 14
Following collaborations with atmos and Concepts, ASICS is meeting with France’s A.P.C. for a GEL-Kayano 14 collaboration. While neither party has unveiled official information, an...
The ASICS GEL-Kinetic Fluent Speaks The Tech Runner Language
ASICS deserves all the credit for ushering in the tech runner madness we’re witnessing today. The look characterized by bold overlays, oversized logo placements, and...
Japanese Imprint MIN-NANO Takes On The ASICS GEL-Nimbus 10.1
Skate imprint MIN-NANO’s star has steadily risen from a beloved local outlet to a more global name; collaborations with FILA and Vans in the past...
Tiffany Diamond Vibes Shine On This ASICS GEL-Kayano 14
The GEL-Kayano 14 is the crown jewel of the ASICS catalog, relishing in demand so extreme that even inline colorways have become difficult to cop...
atmos’ Glow-In-The-Dark ASICS GT-2160 “Tapetum” Drops On December 20th
Updated December 10th, 2024: The atmos ASICS GT-2160 “Tapetum” has been officially announced by the brand, queued up for a release on December 20th. A...