Inside French Heritage Brand Lacoste s | Lacoste sneakers

Lacoste, born in 1933, symbolizes the tenacity of the tennis player and founder of the René Lacoste brand.

Lacoste, born in 1933, symbolizes the tenacity of the tennis player and founder of the René Lacoste brand. This French tennis legend revolutionized the locker room with the famous polo Argent and crocodile on the chest. Since then, Lacoste has been pasform to create sneaker models with a sober and minimalist design for fit or casual clothing.