New Balance 237 Trainers | New Balance 574
New Balance 237 Trainers.
New Balance 237 Trainers. It's a versatile sneaker with a classic style that every sports shoe enthusiast should wear at least once. The 574 impresses with its versatility while offering incredible durability and comfort. About these sneakers, we like to say that they can be worn with any piece of clothing. And it's absolutely true: no matter what style of dress you prefer, New Balance sneakers will easily fit the image. The most important thing is to choose the right color.
The story of the New Balance 574 is a timeless classic.
The New Balance 574 is a classic running shoe designed in the early days of one of America's little-known subcultures. Introduced in the late 1980s, the 574 instantly gained popularity and remains a key silhouette in New Balance's classic line.
In the early 1980s, a new generation of young entrepreneurs entered the American business world. It is represented by ambitious and successful businessmen who pay great attention to material values, especially sneakers. They were the yuppies. Bold and versatile, results-oriented and rejecting stereotypes, innovators working in a wide variety of fields. Yuppies were said to be crazy about the outdoors and the great outdoors. In turn, sports brands are beginning to create products tailored to this clientele.
New Balance management responded to the needs of yuppies by launching the 5XX series, which, in addition to the 574, included other models that have become classics. The new line is led by designer Steven Smith, a legend in the world of sports footwear and current head of the design division of the YEEZY brand. The New Balance 565 pioneered the 5XX with the company's first ENCAP technology in the sole. The novelty found an immediate consumer and the line expanded with the 575, 576 and 577 silhouettes.
In 1988 the first New Balance 574 sneakers were released. The upper part of the model has a classic shape for this period and almost entirely takes up the design of the 576 silhouette. At the same time, the sole design of the sneaker is almost identical to the 577, except for a countless decorative details. Stephen Smith has pointed out several times that he was inspired by the outdoors, and he created the sole of the 574 with the same pattern as on a BMX bike tire.
A classic silhouette, practical materials and the comfort of a racing model were the formula for the 574's success. These sneakers have changed the idea of comfort in the mid-priced sports shoe segment. The emergence of the New Balance 574 is distinguished by the almost total absence of aggressive advertising, which was then used by competing companies. Unlike other manufacturers, New Balance did not sign contracts with athletes or celebrities. On the contrary, the advertising communication bet on the classic look and comfort of modern sneakers.
Despite this, New Balance 574 sneakers have entered the cultural code of many subcultures and even social groups. It's incredible, but the 574 is just as much in demand by soccer fans as it is by rappers, it is worn by heavy music listeners and computer programmers. No other model, perhaps, has such a diverse audience. All thanks to the versatility that yuppies praised in their style of dress. During the day, they wore the 574 sneakers with a suit, and at night, they put work clothes in backpacks, changed their pants for jogging shorts and set off to explore the picturesque nature of American nature reserves.
Over the years, the new 574 balance has not changed one iota. A classic version of the model is still produced in every collection of the brand. However, the silhouette design has become the basis for new modern interpretations. Mid 2010 saw an updated version of the 574 with a classic upper and the latest New Balance sole called Fresh Foam. Next came the 574 Sport version, which also uses Fresh Foam, but the sole design takes on a new, more aggressive look. There is also a high version of the New Balance 574, designed for fall and winter.
In addition to regular releases, the New Balance 574 is often chosen as the basis for limited edition collections and collaborations. Own versions of the 574 were created by Junya Watanabe MAN and Swarovski, the sneaker stores Concepts and Mita, and designers Ronnie Feig and Ricardo Seco. The model is regularly used in themed drops, it was released for the famous Boston Marathon and even in the name collection of basketball player Kaway Leonard.
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The story of the New Balance 574 is a timeless classic.
The New Balance 574 is a classic running shoe designed in the early days of one of America's little-known subcultures. Introduced in the late 1980s, the 574 instantly gained popularity and remains a key silhouette in New Balance's classic line.
In the early 1980s, a new generation of young entrepreneurs entered the American business world. It is represented by ambitious and successful businessmen who pay great attention to material values, especially sneakers. They were the yuppies. Bold and versatile, results-oriented and rejecting stereotypes, innovators working in a wide variety of fields. Yuppies were said to be crazy about the outdoors and the great outdoors. In turn, sports brands are beginning to create products tailored to this clientele.
New Balance management responded to the needs of yuppies by launching the 5XX series, which, in addition to the 574, included other models that have become classics. The new line is led by designer Steven Smith, a legend in the world of sports footwear and current head of the design division of the YEEZY brand. The New Balance 565 pioneered the 5XX with the company's first ENCAP technology in the sole. The novelty found an immediate consumer and the line expanded with the 575, 576 and 577 silhouettes.
In 1988 the first New Balance 574 sneakers were released. The upper part of the model has a classic shape for this period and almost entirely takes up the design of the 576 silhouette. At the same time, the sole design of the sneaker is almost identical to the 577, except for a countless decorative details. Stephen Smith has pointed out several times that he was inspired by the outdoors, and he created the sole of the 574 with the same pattern as on a BMX bike tire.
A classic silhouette, practical materials and the comfort of a racing model were the formula for the 574's success. These sneakers have changed the idea of comfort in the mid-priced sports shoe segment. The emergence of the New Balance 574 is distinguished by the almost total absence of aggressive advertising, which was then used by competing companies. Unlike other manufacturers, New Balance did not sign contracts with athletes or celebrities. On the contrary, the advertising communication bet on the classic look and comfort of modern sneakers.
Despite this, New Balance 574 sneakers have entered the cultural code of many subcultures and even social groups. It's incredible, but the 574 is just as much in demand by soccer fans as it is by rappers, it is worn by heavy music listeners and computer programmers. No other model, perhaps, has such a diverse audience. All thanks to the versatility that yuppies praised in their style of dress. During the day, they wore the 574 sneakers with a suit, and at night, they put work clothes in backpacks, changed their pants for jogging shorts and set off to explore the picturesque nature of American nature reserves.
Over the years, the new 574 balance has not changed one iota. A classic version of the model is still produced in every collection of the brand. However, the silhouette design has become the basis for new modern interpretations. Mid 2010 saw an updated version of the 574 with a classic upper and the latest New Balance sole called Fresh Foam. Next came the 574 Sport version, which also uses Fresh Foam, but the sole design takes on a new, more aggressive look. There is also a high version of the New Balance 574, designed for fall and winter.
In addition to regular releases, the New Balance 574 is often chosen as the basis for limited edition collections and collaborations. Own versions of the 574 were created by Junya Watanabe MAN and Swarovski, the sneaker stores Concepts and Mita, and designers Ronnie Feig and Ricardo Seco. The model is regularly used in themed drops, it was released for the famous Boston Marathon and even in the name collection of basketball player Kaway Leonard.
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