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OUR HISTORY
Through the years the UrlfreezeShops brand has evolved and expanded but we remain unwavering in our mission: serving and protecting the sneaker subculture that we shaped. Take a look through the UrlfreezeShops history from inception to present day.
BRANDS WE’VE COLLABORATED WITH
TIMELINE
Filter
EVENTS
COLLABS
LONDON STORE OPENING
2002
Our authentic sneaker journey started in our original flagship store in St Annes Court, located in Soho.

Founded by streetwear pioneers Michael Kopelman, Simon Porter and Fraser Cooke in 2002, who envisioned an independent sneaker store with a realm of exclusive possibilities. Feeding into a consortium programme that was top-level and niche, distributing the most exclusive trainers on the market from a limited handful of brands.
gucci blue zip jacket
AIR STAB LAUNCH
2005
Givenchy graphic collar shirt
2005
Etudes Spirit cut-up Europa T-shirt
2006
ADIDAS ORIGINALS CAMPUS 80S PACK
2007
ALYX 9SM Hooded Jackets for Men
2008
appliqué-detail sweater dress
LONDON STORE RE-OPENS
2010
After 6 reigning years at St Annes Court, UrlfreezeShops resided into a short departure from the sneakers world. After a 2 year closure, we re-opened our doors in 2010, in the heart of Soho in Berwick Street, Becoming a standalone member of the JD Group. Signifying new admirable beginnings but also keeping things authentic; we opted for an innovative store change.
ADIDAS ORIGINALS CAMPUS 80S B-SIDES
2011
quilted rose-print jacket
ALL GONE 2011
2011
SAUCONY SHADOW 6000 'ONLY IN SOHO' LAUNCH
2013
Joining forces with Saucony Originals, we took visual insipration from the neon lights of the local sex shops and elegant nightlife. Bright blue and royal suede contrast with the black suede of the upper to juxtapose the bright lights of the patch underbelly of soho.
Combi Kurzarm T-Shirt
CLARKS SPORTSWEAR TAWYER
2013
nike huarache light concrete 2014 22x ce305b09605c952e4c7d196fd5a3c81b
NIKE HUARACHE LIGHT CONCRETE
2014
UrlfreezeShops & ALIFE CAPSULE COLLECTION LAUNCH
2015
UrlfreezeShops PRESENTS NMD WITH ADIDAS ORIGINALS
2015
Sustainable 42k running Lotus Short Sleeve T-Shirt
2015
Jerry Lorenzo's sought-after imprint serves luxe sportswear style for every day wear
2015
Monnalisa Baby Padded Jackets for Kids
BEAMS X SAUCONY GRID 8000 'ONLY IN TOKYO'
2016
BEAMS X SUICOKE GGA-V SANDAL
2016
Z Zegna crew-neck cotton T-shirt
PADMORE & BARNES
2016
Nº21 Kids photographic print jacket
ONE STAR 'JEWEL' LAUNCH
2017
Applying a jewel upgrade to the One Star logo, we used this collaboration as an opportunity to pay homage to five 'Jewels of Soho': Dukes Cupboard, bar Bruno, Reckless Records, Jack Hui, and Frith Street Tattoo.
'THE TEN' INSTORE EVENT
2017
Reebok Training Svart t-shirt med grafik
NIKE VOTE FORWARD
2017
LAUNCH OF COMMUNT-T-SERIES
2017
ADIDAS CONSORTIUM X JUICE HK SNEAKER EXCHANGE
2017
Vend 2 t shirt disney et h&m bon état
ALYX 9SM 3 Pack T Shirt
2018
2018 signigied momentous change; with the decision to expand our brand globally. opening our first European store located in the Le Marais district in Paris. One that reflects the unique, cuturally diverse community we also posses in London.
FUTURECRAFT 40 RELEASE
2018
Ark Air Tech Jacket
2018
Ginette ruffle-sleeve T-shirt Weiß
Skinny Dip Trainings-Sweatshirt mit Schriftzug in Rosa
2018
The London flagship store was undertaking an immense overhaul, replacing the wood hut exterior into a polished futuristic metal and stone finish that provided an inviting open space fit. Oversized benches have replaced the fibreglass sections, with display shelvings
F*CK, THAT'S DELICIOUS
2018
GIVENCHY LIMITED EDT
2018
REEBOK X HIGHS & LOWS 'COMMON YOUTH' PACK
2018
SOHO SINCE FOREVER WITH VANS
2018
Sweatshirt Rebel Small logo cinzento preto
2019
For this project, we reimagined two fo Converse's most celebrated silhouettes through the lens of vintage American collegiate sportswear. The two footwear styles were released alongside a reversible pullover hoodie with included design elements from each shoe.
PAPERBOY FOR UrlfreezeShops CAPSULE COLLECTION
2019
SIDE A SIDE A LAUNCH
2019
PARIS ONE YEAR ANNIVERSDAY
2019
Ein schönes t-shirt
2019
The Elder Statesman Italy stripe cashmere smoking jacket
Under Armour Iso-Chill Laser T Shirt Mens
2019
Raf Simons Denim Jackets for Men
2020
AIR MAX 95 '110'
2020
Jerry Lorenzo's sought-after imprint serves luxe sportswear style for every day wear
KARHU X SSSU LEGACY '96
2020
quilted zip-up sweater
2020
WELCOME TO SOHO WITH RAVEN
2021
ADIDAS EQT SUPPORT 93
2021
Vivienne Westwood Anglomania T-shirt met logo
VANS X MID CITY SIGNS COLLECTION
2021
HARTCOPY 2022
2022
2022 saw us bring back our in-store events at our London store! For feels like forever, we had the great opportunity of being the UK's only stockist of The Hartcopy Journal- Volume 1. To celebrate, we invite down creative lead, Sam le Roy for an in-store launch and signing event.
MIZUNO WAVE RIDER 10
2022
NEW ERA 9FIFTY
2022
BLUEPRINT EXHIBITON A RETROSPECTIVE
2022
To celebrate this 20th anniversary, we've created a blueprint exhibition making our prominence within sneaker culture. Charting our collaborative history frominception through to our now current home on Berwick Street, London, and Rue Du Temple, Paris.
STASH EXHIBIT
2022
INDEX
LONDON STORE OPENING
2002
AIR STAB LAUNCH
2005
Givenchy graphic collar shirt
2005
Etudes Spirit cut-up Europa T-shirt
2006
ADIDAS ORIGINALS CAMPUS 80S PACK
2007
ALYX 9SM Hooded Jackets for Men
2008
LONDON STORE RE-OPENS
2010
ADIDAS ORIGINALS CAMPUS 80S B-SIDES
2011
ALL GONE 2011
2011
SAUCONY SHADOW 6000 'ONLY IN SOHO' LAUNCH
2013
CLARKS SPORTSWEAR TAWYER
2013
NIKE HUARACHE LIGHT CONCRETE
2011
UrlfreezeShops & ALIFE CAPSULE COLLECTION LAUNCH
2015
UrlfreezeShops PRESENTS NMD WITH ADIDAS ORIGINALS
2015
Sustainable 42k running Lotus Short Sleeve T-Shirt
2015
Jerry Lorenzo's sought-after imprint serves luxe sportswear style for every day wear
2015
BEAMS X SAUCONY GRID 8000 'ONLY IN TOKYO'
2016
BEAMS X SUICOKE GGA-V SANDAL
2016
PADMORE & BARNES
2016
ONE STAR 'JEWEL' LAUNCH
2017
'THE TEN' INSTORE EVENT
2017
NIKE VOTE FORWARD
2017
LAUNCH OF COMMUNT-T-SERIES
2017
ADIDAS CONSORTIUM X JUICE HK SNEAKER EXCHANGE
2017
ALYX 9SM 3 Pack T Shirt
2018
FUTURECRAFT 40 RELEASE
2018
Ark Air Tech Jacket
2018
Skinny Dip Trainings-Sweatshirt mit Schriftzug in Rosa
2018
F*CK, THAT'S DELICIOUS
2018
GIVENCHY LIMITED EDT
2018
REEBOK X HIGHS & LOWS 'COMMON YOUTH' PACK
2018
SOHO SINCE FOREVER WITH VANS
2018
Sweatshirt Rebel Small logo cinzento preto
2019
PAPERBOY FOR UrlfreezeShops CAPSULE COLLECTION
2019
SIDE A SIDE A LAUNCH
2019
PARIS ONE YEAR ANNIVERSDAY
2019
Ein schönes t-shirt
2019
Under Armour Iso-Chill Laser T Shirt Mens
2019
Raf Simons Denim Jackets for Men
2020
AIR MAX 95 '110'
2020
KARHU X SSSU LEGACY '96
2020
quilted zip-up sweater
2020
WELCOME TO SOHO WITH RAVEN
2021
ADIDAS EQT SUPPORT 93
2021
VANS X MID CITY SIGNS COLLECTION
2021
HARTCOPY 2022
2022
MIZUNO WAVE RIDER 10
2022
NEW ERA 9FIFTY
2022
BLUEPRINT EXHIBITON A RETROSPECTIVE
2022
STASH EXHIBIT
2022
Brunello Cucinelli plaid-check long-sleeve shirt
App Store Google Play
Xacus slim-cut shirt
App Store Google Play

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