December 28, 2015 BY Yale Schalk / 0
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NIKE AIR JORDAN Lucky 1 HIGH FLYEASE BLACK GYMRED 30cm Wieden+Kennedy suggested the Spike Lee-created Mars Blackmon character to kickstart a whole new Air Jordan campaign in 1988, no one quite anticipated how successfully the venture would unfold. In fact, it wouldn’t have gotten off the ground without Michael Jordan‘s approval, which was slightly compounded by the fact that Jordan didn’t know who Spike and Mars even were Air Jordan 2 "Soft Pink" Releasing August 2023.
But we know the story – Spike and Mike hit it off, churning out instantly classic commercial and print ads for four straight years. Jordan squadron Essentials Mesh Shorts in 1991 would be the last Mars x Air Jordan ads before Bugs Bunny was brought in to unleash Hare Jordan on the scene. Before handing over duties, Mars helped Nike sell a ton of VIs, starring in clips like “It’s Gotta Be The Shoes” from the 1991 NBA Finals. This was one of the last Mars pitches ever filmed during that original run, although Spike would reappear in subsequent years.
AIR Kobe JORDAN #MJMondays.
Filed under: Air Jordans
Tags: #MJMondays Today at NikeTown Chicago the Air Jordan "All Red" Collection is up Jordan squadron Essentials Mesh Shorts Mars Blackmon Michael Jordan Spike Lee Wieden+Kennedy