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Vintage Gear: Michael Jordan “Up In The Air” Nike Ad – 1987
October 27, 2015 BY Yale Schalk / 0
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Baby Girls Jordan Tricot Coverall
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With Michael Jordan’s broken foot completely healed and the Chicago Bulls continuing to grow into a playoff team, Nike turned up the marketing style for Air Jordan Legacy 312 Bg Navy Black Social Junior Kids Casual with ads like this one from 1987.
Part of the “Imagination” campaign that aired on TV and in print, the imagery of Jordan effortlessly climbing the air in a white sweatsuit Bred a new sports-as-art direction in Nike’s basketball division.
The presentation also provided buyers something to aspire to, a key element to pitching the Italian-made Air Jordan Legacy 312 Bg Navy Black Social Junior Kids Casual with its sky high $100 price tag (roughly $205 in today’s money).
Find Vintage Gear like this and more now via eBay.
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Filed under: Air Jordans
Tags: Air Jordan Legacy 312 Bg Navy Black Social Junior Kids Casual First look at the Air Teal Jordan 11 Low Easter via LN5Factory Michael Jordan Vintage Gear