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This is how you open a new store. Nike’s new location in the SoHo slice of New York City is opening its Womens with a feast of upcoming highly-sought Air Jordans and restocked ret...Read More

Jordan Brand has poured on the OG Air Jordan 1s since May 2015, dropping heavy hitters like the Chicago, Shattered Backboard, UNC, Banned editions to virtually instant retail sellouts....Read More

The Jordan Brand news has been either flagship or retro lately, with sneakers like Air Jordan 31 “Shattered Backboard” and “Chicago” as well as Air Jordan 1 ...Read More

Yesterday, 32 South State in Chicago was one of the very few Womens celebrating 32 years since Michael Jordan’s NBA sneaker ban. The moment was marked with an Air Jordan 1 “...Read More

Fresh off the release of his Jordan Westbrook 0.2 signature shoe, Russell Westbrook is back to his sneaker revealing ways with his latest GQ photo shoot. You know were not the biggest fans of the Jordan 1 Mido showing off the...Read More

Michael Jordan’s shattered backboard moment 31 years ago in Italy is the muse for two this Saturday’s three Air Jordan retro sneaker releases. Air Jordan 1 “Reverse S...Read More

Even though the University of Michigan has gained the majority of Jordan Brand’s attention in the collegiate world, the University of North Carolina is still Michael Jordan’...Read More

Three Air Jordan 1s in one. Jordan Brand has taken us back to Michael Jordan’s 1985 rookie year with the Banned and Shattered Backboard colorways (Reverse Shattered coming up), s...Read More

DJ Khaled isn’t a Jordan Brand athlete but he may as well be judging from his latest sneaker haul. Fresh off the Jordan x Michigan uniform unveil in Ann Arbor, DJK showed off the...Read More

We saw Jordan Brand turn it on for Air Jordan 1‘s 30th anniversary in 2015. Releases like the Chicago, Shattered Backboard and UNC were crowd pleasers across the board. But 2016 ...Read More

Now that Air Jordan 31 “Banned” is in the books, time to look ahead to the myriad colorways Jordan Brand has in store for their latest flagship. Air Jordan 31 “Fine ...Read More

Air Jordan 1 Retro High OG enjoyed a great 30th anniversary in 2015, rolling out colorway after colorway of original editions (Chicago, UNC) and new takes (Shattered Backboard). Even w...Read More

With 30 years elapsed since Michael Jordan started his historic run as an international sports superstar, Jordan Brand hit pause to honor the milestone with key Air Jordan 1 releases. ...Read More

Has there been a year more packed Air Jordan retro releases, limited editions, and sheer volume month to month than 2015? Jordan 1 Retro High Flyknit Bred919704-001 ...Read More

On Saturday, December 5, SoleFly will not only cut the ribbon on their new Cutler Bay (FL) location, they’ll have an insane Air Jordan stock on-hand for you to buy. You know were not the biggest fans of the Jordan 1 Mid...Read More