Fear of God

The American luxury streetwear label Fear of God was founded in 2012 by Jerry Lorenzo (born October 5, 1977) American fashion and sneaker designer, despite having no experience or studies in the fashion industry. Lorenzo creates five custom looks for Justin Bieber to wear on the Purpose World Tour. Celebrities like Kanye West and Kendall Jenner are well-known fans of the brand, which is increasingly popular in the streetwear sphere.