Off-White

Currently the most popular brand in the world in for Lyst Index, Off-White (stylized as Off-White ™) is an Italian luxury clothing company, founded by the American creative and designer Virgil Abloh in Milan in 2012. 35% of the brand belongs to his friend Marcelo Burlon. The distinctive brand's logo are intersected crosses called "ARROWS", in addition to the b&w motif called "DIAGONALS" and the stylized words in quotation marks. The brand currently has over 44 flagship stores in 15 countries.