The Puma Speedcat has always been considered an icon of racing culture and for over 25 years it has been synonymous with unparalleled speed and performance. In fact, the sneaker was born as a fireproof Formula 1® shoe, and then became a must in fashion capitals and in the world of streetwear. Originally presented at the beginning of the 2000s, it draws inspiration from the movements of the track which we find in its aerodynamic and elegant design, continuing to be a beloved classic in the history of the Puma brand.

Revisiting the classic 1986 watch, TAG Heuer teams up with Kith, the famous New York brand, for an extraordinary collaboration, bringing the TAG Heuer Formula 1 Series 1 to life. The beginnings adidas da9163 black friday sale today 2017. The debut of the TAG Heuer Formula 1 came in 1986, after Techniques d'Avant Garde – a leader in high-tech components for aviation and racing cars – acquired Heuer, eventually glitch TAG Heuer which chose to nurture that relationship with watches such as Formula 1 and varied motorsport partnerships.

After 25 years of absence, the Puma Mostro burst into the world of sneakers again and in a totally unexpected way. At the opening of New York Fashion Week, Puma with its "Welcome To The Amazing Mostro Show" fashion show in the historic Park Avenue Armory, celebrates the return of the Mostro, ready to challenge every convention and become the object of desire for next season. Launched for the first time in 1999, it draws inspiration from the sprint ontario shoes of the '60s and mixes with the design of the surf shoes of the '80s. Distinctive features of the Mostro are the spiked sole and the versatile strap closure, which in the launch show were enriched with customized pieces from the FW24 season born from the union of stylist Alastair McKimm and Puma's global creative director, Heiko Desens.