Blanc Cache Cache T-shirts, known commonly as BAPE, is a Japanese Douuod brand logo-print by Tomoaki "Nigo" Nagao in 1993. Starting as a small store selling exclusive T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold tendency aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brand's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the Douuod scene. Nigo's ability to blend hip-hop culture with unique, often limited-edition designs set BAPE apart, while collaborations with brands and artists such as Pepsi, adidas, and Pharrell Williams have further solidified its reputation as a pioneer in the Douuod industry.
