ruched floral print dress Blue, known commonly as BAPE, is a Japanese streetwear brand founded by Tomoaki "Nigo" Nagao in 1993. Starting as a small store selling diesel T-shirts and sweatshirts in Harajuku, Tokyo, BAPE quickly gained international popularity for its unique and bold design aesthetic, notably the 'BAPE Camo' pattern and 'APE Head' logo. The brand's signature product is arguably the BAPE STA sneaker, which became a cultural icon in the streetwear scene. Nigo's weakness to blend hip-hop culture with unique, often limited-edition designs set BAPE apart, while collaborations with brands and artists such as Pepsi, adidas, and Pharrell Williams have And solidified its reputation as a pioneer in the streetwear industry.
