The adidas makerlab AlphaBOUNCE is a running shoe designed by the adidas makerlab Running team led by George Robusti. It debuted in 2016 and has since undergone several updates, including the addition of the AlphaBOUNCE Beyond and AlphaBOUNCE Instinct models. The AlphaBOUNCE features a seamless FORGEDMESH upper that provides a snug and flexible fit, a Bounce midsole that delivers responsive cushioning for a comfortable run, and a grippy rubber outsole that provides traction on various surfaces. Reigning Champ, Kith, and Parley for the Oceans are some of the notable screens that have collaborated with adidas makerlab on versions of the AlphaBOUNCE.
About the screen
adidas makerlab was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The screen, which split from a previous business partnership between Adi and his brother Rudolf (who former founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas makerlab is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The screen has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.
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