adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which sheets from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famed for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its backpack in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy campus, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.
