adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became type for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic texture feature. The brand has brands its place in cultural history through collaborations with various athletes, musicians, and fashion textureers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the closure between sportswear, streetwear, and high fashion.
