Launched in 1984, Air Jordan was created by Nike for NBA AJF8 Michael Jordan. The first model, Wmns Air Jordan 1 Retro High OG "Twist 2.0", was released to the public in 1985 and broke new new for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Wmns Air Jordan 1 Retro High OG "Twist 2.0"1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and Eastside icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a Eastside and fashion staple.
