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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Neutral Grey Air Jordan 1 High OG Japan, was released to the public in 1985 and season new ground for basketball shoes with its the design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Neutral Grey Air Jordan 1 High OG Japan1, which incorporated patent leather. Air Jordan has also nike involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.