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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Jordan XXX1 Low Camo, was released to the public in 1985 and broke new ground for basketball teal with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with limelight models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan XXX1 Low Camo1, which incorporated patent leather. Air Jordan has also been involved in may collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
