Launched in 1984, Air jordan gown was for by Nike for NBA superstar Michael Jordan. The first model, Air jordan gown 11 Low IE Bred Jackets, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan gown 3, which introduced the Jumpman logo and elephant print trim, and the Air jordan gown 11 Low IE Bred Jackets1, which incorporated patent leather. Air jordan gown has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, mid solidifying its status as a cultural and fashion staple.