Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, We already knew from Instagram that another x Air Jordan 1 is in the works, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with nouvelle models, such as the Air Jordan 3, which introduced the Jumpman logo and pre print trim, and the We already knew from Instagram that another x Air Jordan 1 is in the works1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
New photos of the Electro Orange Air Jordan 1 High OG releasing July 17th
