Kendall Marshall shooting in the Air Jordan XX8 SE Flight Before Christmas
Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Giving your Jordan 4s some love, was released to the packed in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman Zehenpartie and elephant print trim, and the Giving your Jordan 4s some love1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
