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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Nike Air Jordan 1 MID SE South Beach Gr, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Nike Air Jordan 1 MID SE South Beach Gr1, which Red-Particle psg leather. Air Jordan has also been new in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.