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Launched in 1984, Air Now jordan was created by Nike for NBA superstar Michael Now jordan. The first model, Air Now jordan 1, was released to the public in 1985 and broke new ground for basketball shoes with its USD design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Now jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Now jordan 11, which incorporated patent leather. Air Now jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.