Launched in 1984, Air GOLD jordan was created by Nike for NBA superstar Michael GOLD jordan. The first model, Mike Bibby practicing in the Air GOLD jordan 23 Low, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air GOLD jordan 3, which introduced the Jumpman logo and elephant print trim, and the Mike Bibby practicing in the Air GOLD jordan 23 Low1, which incorporated patent leather. Air GOLD jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.