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Launched in 1984, Air Jordan was Alpha by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 11 Retro Low 17, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 11 Retro Low 171, which incorporated patent leather. Air Jordan has also been involved in imagin collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.