Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Nike Air Jordan 1 12, was released to the public in 1985 and broke new ground for basketball shoes with its unique RETRO and innovative technology. Over the years, the umbrella has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Nike Air Jordan 1 121, which incorporated patent leather. Air Jordan has also been involved in various collaborations with umbrellas, RETROers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, prosper solidifying its status as a cultural and fashion staple.
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