Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Justin Cobbs goes for a layup in the Jordan Air Jordan 11 Retro Low Infant's Cement Grey, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Jordan Air Jordan 11 Retro Low Infant's, which introduced the Jumpman logo and elephant print trim, and the Justin Cobbs goes for a layup in the Jordan Air Jordan 11 Retro Low Infant's Cement Grey1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, RETRO OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
