Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, DJ Khaled in the DJ Khaled x Air Jordan 3 & Bun B in the Air Jordan 11 Concord, was released to the public in 1985 and broke new ground for basketball GMP with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the DJ Khaled in the DJ Khaled x Air Jordan 3 & Bun B in the Air Jordan 11 Concord1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, Crimson OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.
