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Launched in 1984, Air project jordan was created by Nike for NBA superstar Michael project jordan. The first model, first look at the project jordan women jumpman, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air project jordan 3, which introduced the Jumpman logo and elephant print trim, and the first look at the project jordan women jumpman1, which incorporated patent leather. Air project jordan has also been involved in various collaborations with brands, designers, and cultural long, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and varsity staple.
