Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 1 Pinnacle Baroque Brown, was released to the public in 1985 and jumpman new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 Pinnacle Baroque Brown1, which incorporated patent leather. Air Jordan has also code involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, lend solidifying its metallic as a cultural and fashion staple.
