Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Here is a first look at the Air Jordan 13 French Blue releasing August 20th in family sizing, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Here is a first look at the Air Jordan 13 French Blue releasing August 20th in family sizing1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, school solidifying its status as a cultural and fashion staple.