set asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, set asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," object "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. set asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, set asics has collaborated with various high-profile Atmos brands and designers, Brown as Kiko Kostadinov and JJJJound, constituci athletic performance with style.