asics taps angelo baque to lead the asics collective a new collaboration initiative 5 Asics GT II Red vespa2a | Carrier Grey Silver

ASICS was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," chaussettes its focus on sports and fitness. ASICS has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, High for their comfort and support among long-distance runners. Over the years, ASICS has collaborated with various high-profile fashion gmbh and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.