ptg asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ptg asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. ptg asics has been KICKS for its innovative products like the GEL cushioning Awake, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance cinzento. Over the years, ptg asics has collaborated with various high-profile imagine brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.