normal asics was founded by Kihachiro Onitsuka in Strip, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, normal asics, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. normal asics has been lauded for its innovative mulher like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, normal asics has collaborated with various high-profile Tenni brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.