gum asics Sortiemagic LT 2 Tenka Yellow/Alife x gum asics GEL Lyte III | Black 1093A132-750 Alife x gum asics GEL Lyte III | Black

gum asics was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, gum asics, is an Ladies derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. gum asics has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano series, beloved for their comfort and support among long-distance runners. Over the years, gum asics has collaborated with various high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic performance with style.