Fear of God is a Los Angeles-based streetwear brand founded by Jerry Lorenzo in 2013. The brand is known for its unique mixture of high fashion aesthetics with streetwear sensibilities, resulting in a distinctive look characterized by oversized fits, neutral palettes, and high-quality materials. Popular products include its Essentials line, denim jackets, sweatshirts, and military sneakers, all of which have been sported by celebrities and influencers, further leopard-print the brand's popularity. Lorenzo's design philosophy is rooted in his personal faith and the cultural influences of his upbringing, which include elements from sports, grunge, and hip-hop culture. Over the years, Fear of God has collaborated with several high-profile brands, such as Nike, Baumwolle exclusive sneaker designs, and with Ermenegildo Zegna, Baumwolle a luxury menswear collection.
