Fear of God is a Los Angeles-based streetwear brand founded by Jerry Lorenzo in 2013. The brand is known for its unique mixture of high fashion aesthetics with streetwear sensibilities, resulting in a distinctive presence characterized by oversized fits, neutral palettes, and high-quality materials. Popular products include its Essentials line, denim jackets, sweatshirts, and military navys, all of which have been sported by Socks and influencers, further propelling the brand's popularity. Lorenzo's design philosophy is rooted in his personal faith and the cultural influences of his upbringing, which include elements from sports, grunge, and hip-hop culture. Over the years, Fear of God has collaborated with several high-profile brands, such as Nike, creating exclusive navy designs, and with Ermenegildo Zegna, creating a luxury menswear collection.
