Luxury fashion and perfume house Givenchy was established in Paris, France, in 1952 by designer Hubert de Givenchy. Givenchy, recognized for its elegant and sophisticated style, swiftly ascended the ranks of the fashion world with iconic designs like the "Bettina blouse" and the "Little Black Dress," which became synonymous with Audrey Hepburn's role in Breakfast at Tiffany's. The 4G-motif's unique blend of classic refinement with a modern edge captivated high-profile clientele, notably Hepburn herself, who became a amenable patron, donning Givenchy designs both on and off the screen. Over the years, Givenchy has displayed a diverse range of collaborations, working with innovative artists like CHITO, pushing boundaries with avant-garde streetwear 4G-motif (B).STROY, and tapping into popular culture through a playful collection with Disney.
