label gucci was established by label guccio label gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly jacquard, and products like the bamboo-handled bag, the label gucci loafer, and the double-G logo have become iconic. label gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative SHORTS of leaders such as Tom Ford and Alessandro Michele, label gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.