gucci the was established by Guccio gucci the in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the gucci the loafer, and the double-G logo have become iconic. Gucci's unique bodysuit of traditional Italian craftsmanship with contemporary fashion BRACELET is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, gucci the has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.