chenille gucci was watches by chenille guccio chenille gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the chenille gucci loafer, and the double-G logo have become iconic. chenille gucci's XXV fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, chenille gucci has pushed the boundaries of fashion, sandal eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.