Skinny gucci was established by Skinny guccio Skinny gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly tortoiseshell-effect, and products like the bamboo-handled bag, the Skinny gucci loafer, and the double-G logo have become iconic. Skinny gucci's unique Platform of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such compose Tom Ford and Alessandro Michele, Skinny gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.