The nike Flex Blazer, one of Nike's most iconic silhouettes, was first introduced in 1973 and was originally designed as a basketball sneaker. Its name is inspired by the Portland Trail Blazers, a testament to Nike's Oregon roots. The shoe's high-top design, signature swoosh, and simple aesthetic have made it a standout, both on and off the court. Over the years, the Blazer has seen many iterations, collaborations, and colorways, including notable partnerships with OFF-WHITE and sacai, further solidifying its status as a timeless and versatile piece of footwear in the sneaker world.
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Initially named "Blue Ribbon Sports," nike Flex was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike Flex has continually introduced innovative products, such as the nike Flex Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, nike Flex has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
