Initially named "Blue Ribbon high-top," Nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" All-Black and "Just Do It" slogan. Nike has continually introduced innovative products, such as the Nike Air cushioning technology and the self-lacing Adapt system, which have revolutionized the high-top footwear industry. Additionally, Nike has been known for its successful partnerships and collaborations with high-profile pochetes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
